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Dec 17, 2018
Marketing
PR
Are influencers more effective than advertising on social media?

Research by influencer community Social Soup shows “authentic” sponsored content can be twice as effective as advertising.

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Jun 1, 2018
Marketing
Research
Are your customers engaged in your retail promotions or are they losing interest?

New global study investigates what types of retail promotions deliver results – and which are leaving shoppers annoyed and likely to shop elsewhere.

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May 16, 2018
Marketing
Research
The three drivers of digital marketing success for Australian companies

New research reveals the difference between companies with successful digital marketing strategies and those that are struggling. It’s not money.

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Dec 9, 2017
Marketing
Tools and Apps
The branding benefits of live streaming

Award winning Tasmanian start-up boosting events around the globe

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Nov 30, 2017
Marketing
Tools and Apps
Easier small business marketing with free app

MarketMyBiz guides small businesses through the entire marketing planning process

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Nov 30, 2017
Marketing
Calls for national unified brand to sell Australian exports

Australia Chamber of Commerce and Industry keen to leverage off the popular green and gold kangaroo logo

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Nov 28, 2017
Marketing
Am I responsible for comments made on my business’s social media pages?

Social media and your business responsibilities

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Nov 28, 2017
Marketing
Research
Sensis 2017 Social Media Report highlights disparity between business and consumer use

Percentage of businesses with a social media presence dropped from 2016 levels

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