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Marketing

May 21, 2019

Ensuring branded content doesn’t harm your business

New research reveals that brands must place as much emphasis on where content appears and how it’s distributed, as they do on the quality of the content.

Apr 12, 2019

Marketing

Research

How accurately are advertisers measuring the effectiveness of online advertisements?

Research from Monash University suggests key purchasing measures may not be the most effective way to analyse shopper behaviour.

Apr 2, 2019

BLOG

Avoid audience burnout by not over-communicating

Kwik Kopy Marketing Manager Karin Ingram explores how inundating your audience with multiple messages at inconvenient times could be damaging your brand. She shares her tips for how to engage with consumers to build valuable relationships.

Mar 22, 2019

Events

Marketing

How social media turned a garage business into a global brand

“The best way to connect with potential customers on social is to set up an account and start posting. It doesn’t matter if you make mistakes – even mistakes can start a conversation."

Mar 15, 2019

BLOG

Considering sponsoring an event? Why do it and how to get the best ROI

With a strong strategy and careful advanced planning, sponsorships can provide businesses with many advantages, providing alternative marketing channels and allowing companies to position themselves as thought leaders.

Kwik Kopy Marketing Manager, Karin Ingram, shares her top tips for...