The keys to planning a successful Black Friday sales campaign
Anthony Di Francesco, client service director at CROSSMARK, advises why it’s important to consider best practice strategies to maximise the peak season sales period well in advance.
Australians are growing increasingly budget-conscious - here’s how to win them over
Elizabeth Minogue, Chief Revenue Officer of flexigroup, looks at consumer spending and saving habits in Australia and how Aussie businesses can ensure they are catering to the ‘savvy shopper’.
ACCC reveals significant concerns with customer loyalty schemes
The draft report on Customer Loyalty Schemes has highlighted a number of areas of concern, including business revenue earned from selling access to members.
Brand identity is critical to the success of a business, allowing customers and clients to form an opinion about your brand before they even engage with you. Anthony Nixon of Kwik Kopy Perth offers his tips on how to build a successful visual brand identity for your business.
Research by Monash University shows 92 per cent of consumers believe sustainable business practices should be standard. And they are prepared to pay for it.
