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Marketing
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Apr 12, 2019
Marketing
Research
How accurately are advertisers measuring the effectiveness of online advertisements?

Research from Monash University suggests key purchasing measures may not be the most effective way to analyse shopper behaviour. 

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Apr 2, 2019

BLOG

Avoid audience burnout by not over-communicating

Kwik Kopy Marketing Manager Karin Ingram explores how inundating your audience with multiple messages at inconvenient times could be damaging your brand. She shares her tips for how to engage with consumers to build valuable relationships. 

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Mar 22, 2019
Events
Marketing
How social media turned a garage business into a global brand

“The best way to connect with potential customers on social is to set up an account and start posting. It doesn’t matter if you make mistakes – even mistakes can start a conversation."

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Mar 15, 2019

BLOG

Considering sponsoring an event? Why do it and how to get the best ROI

With a strong strategy and careful advanced planning, sponsorships can provide businesses with many advantages, providing alternative marketing channels and allowing companies to position themselves as thought leaders.

Kwik Kopy Marketing Manager, Karin Ingram, shares her top tips for...

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Dec 17, 2018
Marketing
PR
Are influencers more effective than advertising on social media?

Research by influencer community Social Soup shows “authentic” sponsored content can be twice as effective as advertising.

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Jun 1, 2018
Marketing
Research
Are your customers engaged in your retail promotions or are they losing interest?

New global study investigates what types of retail promotions deliver results – and which are leaving shoppers annoyed and likely to shop elsewhere.

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May 16, 2018
Marketing
Research
The three drivers of digital marketing success for Australian companies

New research reveals the difference between companies with successful digital marketing strategies and those that are struggling. It’s not money.

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Dec 9, 2017
Marketing
Tools and Apps
The branding benefits of live streaming

Award winning Tasmanian start-up boosting events around the globe

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Nov 30, 2017
Marketing
Tools and Apps
Easier small business marketing with free app

MarketMyBiz guides small businesses through the entire marketing planning process

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Nov 30, 2017
Marketing
Calls for national unified brand to sell Australian exports

Australia Chamber of Commerce and Industry keen to leverage off the popular green and gold kangaroo logo

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